Sal Bhaiji's Blog

Search, Google and more

Is search moving away from Google? Or is the way we search changing?

One can't argue that Google still remains dominant with SEARCH. It's search is becoming less reliant.

So where is search moving to? Well it's actually changing and in fact changed a lot in nature. It has become more social than anything. For e.g I would rather trust a search results tried, rated and reviewed by my friends, family, colleague etc on Facebook, Twitter, Google+ LinkedIn etc than someone willing to pay maximum CPC or knows the SEO tricks for organic ranking.

We can see a huge cloud of opportunity in terms of social commerce based around this SEARCH.

See how best we make of this opportunity.

Social Media is Listening
Social Media is sharing
Social Media is contributing
Social Media is helping
Social Media is being transparent
Social Media is recognizing

SOCIAL MEDIA is definitely not selling....unfortunately many think it as as medium after TV and radio.

Freedom is blogging in your underwear! Awesome read.

  

Word of Mouth Marketing

What a great way to start your word of mouth campaign.

Read this e-book from wom.org   Download WOM

 

Great way of learning and teaching!

Skillshare us truly awesome site that lets you learn or teach using the social tools.

Go create a lesson or learn.

Stop Brainstorming

Yes you read that right. Stop brainstorming and start executing. Best of the ideas are worthless if they are not executed. Sadly a lot companies spend a fortune of time and money on brainstorming for ideas but fail to put in similar effort on executing it.

Derek explains this concept quite nicely in his awesome book

AWFUL IDEA = -1

WEAK IDEA = 1

SO-SO IDEA= 5

GOOD IDEA =10

GREAT IDEA= 15

BRILLIANT IDEA = 20

 

NO EXECUTION = $1

WEAK EXECUTION = $1000

SO-SO EXECUTION = $10000

GOOD EXECUTION = $100000

GREAT EXECUTION = $1000000

BRILLIANT EXECUTION = $100000000

To make good business you need to multiply the two components.

The most brilliant idea with no execution is worth $20.

So next time you decide to have a brainstorming session rethink this.

Why not have a execution meeting?

Why not create a culture and reward people for executing them?

IDEAS with no execution are just dream.

I leave you with a great video snapshot from the book

 

Don't punish everyone for one person's mistake from Derek Sivers on Vimeo.

 

 

 

 

 

 

 

 

Robert interviews eBay's CEO

 

Great post on Youtube

Courtesy: Mashable

Tell a friend from Google

 

Fact that you are watching this video means you are keen in developing your marketing efforts.  Here is +1 Button feature by Google that allows your users to recommend your page.  Definetly worth putting up next to "Like"  button  from Facebook. 

Best thing about being wrong

 

Thanks for sharing this Kathryn Schulz.