Search Engine Optimization: Most Successful Companies Neglect Search Engine Optimization, originally uploaded by Greg Gaskill.
Being number 1 on Google matters, no doubt. What happens after that matters more.
It seems there are two ways to do SEO.
1) You can be number 1 on an search engine result page (not guaranteed) if you hire the best SEO guy available to you, regardless of how pathetic your service / product is.
2) You can be number 1 on an search engine result page if you are offering remarkable service/product which people want to talk about.
The difference between these two is #1 can get you crowd of users coming to your site and leaving as fast as they can.
#2 can have users coming to your site who are
willing to listen to you
willing to read what you have to say
willing to subscribe
willing to buy
or willing to perform actions that you want them to take.
It is important to be on top of your game and have your site optimised and own a "keyword" but it extremely vital to have remarkable offering.
Do you still wish to have crowd of users?