The last thing you want to do is treat your web page as a piece of real estate.
•How can I use every bit of space available on a page to cram information?
•How can I highlight these six different special offers in a page?
•How can I have a grand flash entry on my homepage?
•How can I gather as much information I can from a user by forcing them fill up a long enquiry form?
Instead you should be asking:
•How can I create a web page that focuses on one thing, this could be an action you want your user to take on that page. Every thing else on this page should amplify this action to happen.
•How can I create every page as my homepage/landing page, as every result page on Google is a landing page now?
•How do I create an enquiry form to get permission from my user for me to follow up with them? Longer the form more the chances of polluting your data.
•How can I communicate via my web page taking into consideration a typical user attention span?
The thing about webpage is there is no one shot for creating a successful page. You have to keep improving it by measuring it and see what works for you.