Retaining attention of visitors of your website can be tricky business.
One important thing is striking a balance between the style and quantity of copy of your website.
Clear, lucid, and short copy is always good, but how do you know if it is enough to make your visitors take action you want them to?
Should you provide extensive information about your product on your website and risk losing their attention?
Should you leave some questions unanswered in order to trigger a conversation between you and your customers?
This would depend on your sales cycle. If you wish to generate a lead leave some questions unanswered and encourage your visitor to ask those questions.
If you wish to convert the visitor into a buying customer whilst they are on your website, it has to have complete information presented in precise and concise manner.