There obstacles in business which would stop your customers doing business with you.
I'm sure your company has one or more:
We don't accept AMEX
We don't accept cheques
We don't deliver there
We are not open on Sunday
We don't offer parking
Yet companies prefer doing what they think is convenient for them instead of removing these obstacles.
When was the last time you spent time working on removing these obstacles? Some of these don't need a great deal of thinking or coming up with innovative solution they are pretty simple stuff.