Is search moving away from Google? Or is the way we search changing?
One can't argue that Google still remains dominant with SEARCH. It's search is becoming less reliant.
So where is search moving to? Well it's actually changing and in fact changed a lot in nature. It has become more social than anything. For e.g I would rather trust a search results tried, rated and reviewed by my friends, family, colleague etc on Facebook, Twitter, Google+ LinkedIn etc than someone willing to pay maximum CPC or knows the SEO tricks for organic ranking.
We can see a huge cloud of opportunity in terms of social commerce based around this SEARCH.
See how best we make of this opportunity.