If you were to start your own business tomorrow, what would it be?
Ans: A business that relies hundred percent on social media for it's lead generation.
If it's not uncomfortable you are probably not doing it to your fullest.
Photo credit: Inkcinct
“Don't worry, be crappy. Revolutionary means you ship and then test": Guy Kawasaki
"Learn all you can and share all you learn": CopyBlogger
"When it comes to making an impression, differentiation is the name of the game. you differentiate yourself by being yourself. also, vulnerability can be a great way to differentiate yourself": Keith Ferrazzi
“Leaders don't create followers, they create more leaders.” Tom Peters
“Finding new ways, more clever ways to interrupt people doesn't work,” Seth Godin
"A business that makes nothing but money is a poor kind of business" Henry Ford
Always be nice to your customer, right? Yes it is, but not always.
Many businesses get mixed up with being nice and being right. They sometime be nice to their customers for very wrong reasons:
How nice are you to your customers?
Here is an interesting and thought provoking paragraph from Chris Anderson's FREE
"Most transactions have an upside and a downside, but when something is free we forget the downside. Free gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is. Why? I think it's because humans are intrinsically afraid of loss. The real allure of Free is tied down to this fear. There is no visible possibility of loss when we choose a Free item. But suppose the item that is not Free. Uh-oh now there is a risk of having made a poor decision the possibility of loss. And so given the choice we go for what is Free"
So how can one use free in their business model and still make money? after all such a powerful term FREE as explored and explained in great detail by Chris has become the new way of making money with providing goods and services for Free.
Sadly many great start ups when they grow out they catch up with the big company syndrome.
Some of the popular big company syndromes are:
Above list is a brief one, that is common in many big companies. No doubt there are many great big companies who have maintained their success or even turned the way they operate in to a success.
Are you a big company?
Sales Fixes All
How true! If your cash till is ringing rest all can be fixed.
What happens when companies focus way too much on SALES and very little on delivery, it starts to bite.
No doubt sales is important but it depends on delivery. It depends on
So simply ignoring or over looking these won't mean you are foucusing on sales, you are instead ruining your future sales.
So focus on sales and concentrate on delivery.
Sales fixes all and Sales depends on all
If it is one industry that has been affected most by the down economy, it is the automobile industry. Unlike most other car makers Hyundai is creating positive news by pushing it's marketing boundaries. You can read the full analysis here Download KW by Wharton.
If you not willing to push the boundaries how else would you do it?