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Most of the discounts are created by a sales man and not because it was asked by the client.
It's a shame as to how much revenue is lost when sales people offer
discounts just cause they need to close the sale. It might be true that
at times you really need to offer a discount but surely not all the
None the less sales people still offer it, when they don't need to and here is why:
They don't believe or perceive the value of the product/service they selling enough.
They assume the reasons for the customer's unwillingness to buy is the price.
They think of price as a the only selling point that matters the most.
They see discount as an ultimate knife to cut that deal.
They don't work hard to convince a client and opt the easy but not guaranteed way of discount.
They think too much in terms of commission.
So should you be offering a discount?
Oh hell yes! but only when it is needed and can be justified.
Image courtesy flickr: Uploaded on January 6, 2009by Jaganatha
Lately this is what you see at most of the stores. No doubt everyone seems to working or preparing to ride out of bad economy. But merely price discount is it enough? and doesn't this gives all the wrong signals that you might be in a great financial difficulty?
I think businesses should more than just offering a price reduction, they should roll out new products and services that are pro in this situation, they should think of adding value, they should think of ways to retain customers, they should be flexible and make exceptions where necessary.
Your actual sale only starts when the sale is made. By this I mean, just by making a sale, you are not done yet (unless you just after money). The idea of selling your product or service will only complete when you deliver a remarkable service or product.