As neatly quoted by Brogan in his new book Trust Agents "The web is such a powerful resource for leveraging contacts and presenting our strengths that a resume becomes irrelevant. It's not so much that you don't need one, but you will never be asked for a resume because your reputation will precede you. Instead you will just get hired"
This doesn't just apply to celebrities or thought leaders, this applies to everyone. Anyone who is determine to create his or her on-line presence by seeking, building and developing real connections.
I spent my entire day today dealing with red tape, expecting (hoping) to get an explanation on something. It took a little over an hour and thirty six minutes just convincing someone to email me the details, which I received after five hours containing only partial information. errhhh!
Certain organisation, especially civil services are full of red tape as they define this, what surprises me is that many businesses operate red tape by choice.
Having clear procedure and policy is one thing and using these policy with iron hand is another. Your business or some part of your business might have certain element of red tape which is frustrating your customers, have you ever thought of improving on this?
Business model based on "FREE" as Chris Anderson describes giving away something for free or nearly free and to make money on something entirely different. This model is becoming more and more popular mainly with the web based companies.
FREE comes with it's own challenges and here are some:
1) Free culture is becoming so common that almost everything over the net is expected for free by consumers, you really should have a clear strategy as to how you going to make money.
2) Period when you provide Free stuff is actually the time to convince your customers to pay for premium service or additional service, so technically they are not your customers yet, you would need to work extra hard to convert them into your customers.
3) Giving away stuff for FREE is no guarantee to success,giving away a good product or service for FREE is worthwhile.
4) Do not compromise on quality of the product or service that you provide for free just cause your customers don't pay for it.
5) You have some stiff competition when you provide stuff for free as it can and easily be done by your competitors.